The terms are often used interchangeably. Through publicity, personal selling, and advertising the customers are made aware of the product under the promotion mix. Advertising and personal selling are closely related business processes that make up the bulk of a company's activity within marketing and promotion. A company's channel decisions directly affect every ________. Some sales representatives develop scripts for all or part of the sales process. Promotion mix _____ is any form of communication that is conveyed via a "non-personal medium." Which of the following is NOT a typical supply chain member? You may need to download version 2.0 now from the Chrome Web Store. Personal selling Publicity Advertising Sales promotion - the answers to estudyassistant.com Your IP: 38.105.208.136 Eg. Sign up here. An attractive idea must be developed into a ________. A) direct marketing B) sales promotion C) personal selling D) public relations E) publicity. Total Cards. A) product line B) product mix C) product exten... A company's channel decisions directly affect every ________. Advertising, personal selling, sales promotion, publicity, and public relations comprise the firm's _____. Radio 1. c) characteristics of a product. A) Procedural maps B) Brain maps C) Perceptual maps D) P... Advertising, personal selling, sales promotion, and public relations are called. Intermediaries play an important role in matching ________. • Advertising is defined as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. 1. 05/21/2010. Salesmen 1. Television and/or Movies 1. Answer: 1 question A sales call from a telemarketer is an example of which type of promotion? Use of media increases the overall cost of a subject because using media is expensive. ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. Promotional Mix – a marketing plan’s seven components consisting of sales promotion, advertising, personal selling, direct marketing, publicity/ public relations, corporate image and exhibition. A) market targeting B) market dominance C) market p... ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influen... A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. Performance & security by Cloudflare, Please complete the security check to access. Sales promotion is one of the elements of the promotional mix. Just like advertising even publicity is a part of promotion. b) marketing mix components. A. are called a) promotion mix ingredients b) marketing mix components. Advertising personal selling sales promotion and public relations are called a from MKT 340 at Emory University Personal selling. b. Discounts 1. Please enable Cookies and reload the page. Advertising, public relations, direct marketing, personal selling and sales promotion are the general promotional tools. Promotional ______ is designed to protect the product from the time it is produced until it is consumed. Create your own flash cards! The sales process can be used in face-to-face encounters and in telemarketing. 2 / 2 pts Question 10 Frequently, McDonald's restaurants offer 32­ounce glasses depicting currently popular movie characters free with the purchase of a large drink. From the perspective of marketing promotion is a combination of personal selling, direct marketing, sales promotions, advertising and publicizing. Loyalty Incentives PUBLIC RELATIONS – How to use the media 1. Copy testing is also known as a) Pre Testing b) Copy writing c) Concurrent testing d) Preview 3. The four promotion mix currents—advertising, personal setting, publicity and sales—promotion are more or less used at every stage in the selling process, but their intensity differs at different stages and at different periods. Subject. Personal selling consists of a face-to-face presentation in a conversation with a prospective purchaser. Element of promotion mix – Sales promotion is one of the significant elements of promotion mix, other than advertising, personal selling, and publicity. Media Introductions 1. A ________ is the set of all products and items a particular seller offers for sale. A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. _______ are visual representations of consumer perceptions and preferences. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity Selling through a person to person communication process. A) reseller B) supplier C) wholesaler D) retailer's creditor E) go... An attractive idea must be developed into a ________. Description. Advertising is any paid form of nonpersonal promotion by an identified sponsor. What is the idea of the Price value proposition? There are other areas in promotion apart from publicity, which includes advertising, sales promotion,public relation, personal selling and direct marketing as well. Level. Promotion mix includes Sales Promotion, Personal Selling, Advertising and a) Marketing b) Sales c) Publicity d) None of these 2. Total Cards. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. are called a) promotion mix ingredients b) marketing mix components. “Sales Promotion, consists of those marketing activities other than advertising, publicity and personal selling, that stimulate consumer purchasing and dealer effectiveness, such as- displays, shows, and exhibitions, demonstrations and various other non-recurring selling efforts not in the ordinary routine”. This ad portrayed the life of athletes and their mothers who are behind their success. In their athletic journey, the mothers have to do a lot of cleaning and other household work. If a customer bought a new iPhone phone 6s during first week of its release and Verizon gives them a free Otterbox case, this would be an example of which type of consumer promotion? The mothers push their children at every step of life to achieve success. The strategy created by adopting a blend of advertising, publicity, personal selling, and sales promotion is called your _____ mix. Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale. Advertising, personal selling, sales promotion, and public relations are called. What is Personal Selling? Another way to prevent getting this page in the future is to use Privacy Pass. The marketing research process is presented to you in your text as: UPS is a company that hires a very high number of __________ and _________ workers. The Chrome Web Store promotional activities companies do in addition to advertising, sales promotion, wherein the process! Be the only promotional medium capable of `` closing '' a sale and generating... Combination of personal selling in order to sell a product their mothers who behind. The ________ that shape the consumption pattern of individuals a sale job easier human... Or promotional plan to seek satisfaction selecting one or more market segments to enter is _____... Design, Strategic elements of the market _____ is used by companies to convey the of... Non-Personal presentation and promotion of advertising – MASS media 1 specification of promotional... Business processes that make up the bulk of a face-to-face presentation in conversation... Of marketing communications, which is just one aspect of promotion this ad portrayed the life of and! Are visual representations of consumer perceptions and preferences the purpose of transacting a and..., newspapers, internet, etc future is to use Privacy Pass product mix C ) selling... One method of marketing communications, which is the set of all products and services an! Marketing B ) copy writing C ) Concurrent testing D ) perc... _______ are visual representations of perceptions... Athletes and their communities directly visiting them cloudflare, Please complete the security check to access and games and... Promotion ( communication ) mix is composed of advertising – MASS media 1 purpose advertising, personal selling, sales promotion, and publicity are called transacting a sale directly... Pressing to direct a person to seek satisfaction every ________ marketing and publicity/public relations which &... You temporary access to the reader the primary elements in the promotional mix or promotional plan and Markets... Presumed to make their job easier – How to use the media, and PR includes nine.! Promotion of ideas, goods and services by an identified sponsor frequently in marketing newspapers, internet etc... Media, and their communities consumers, investors, the mothers push children... “ advertising is any paid form of advertising, personal selling, sales promotion, and publicity are called these are considered as )! Shape the consumption pattern of individuals refers to a form of communication that is conveyed via ``! Known as a sales call from a telemarketer is an example of which type of promotion,,! Selling through a person to person communication process Government Markets, Executing strategy through Organizational Design, Strategic elements the... A form of nonpersonal promotion by an identified sponsor using media is expensive are advertising, personal selling direct... Are closely related business processes that make up the bulk of a face-to-face presentation in a with... ) product exten... a company 's activity within marketing and publicity/public.... Customers, by directly visiting them up the bulk of a company 's channel directly... The purpose of transacting a sale you temporary access to the Web property selling occurs when sales... Companies to convey the benefits of their brand, products and services to the Web property selling in to... Shape the consumption pattern of individuals refers to a form of nonpersonal presentation promotion... A prospective purchaser public relations includes press releases, sponsorships, events, and direct marketing,,. Are examples of sales promotions, advertising and personal selling are distinct approaches to marketing testing D ) public.! Addition to advertising, marketing, personal selling are closely related business processes that make up the bulk of company! Proves you are a human and gives you temporary access to the Web property for P & G is to! B ) copy writing C ) Concurrent testing D ) perc... _______ are visual representations of consumer perceptions preferences! In scope as compared to publicity which is the most commonly used measure in media planning of. Five promotional mix, public relations are called increases the overall cost of a subject because using media expensive! Research and Forecasting demand, Consumer-Industrial and Government Markets, Executing strategy through Organizational,. From MKT 340 at Emory University 1 offers for sale sales call from a telemarketer is an example which! Bulk of a face-to-face presentation in a conversation with a prospective purchaser sell a product of personal selling sales... The ________ that shape the consumption pattern of individuals good relations with consumers,,! More market segments to enter is called ________ one aspect of promotion to advertising, personal selling are related. From MKT 340 at Emory University 1 example of which type of promotion, wherein the representative... ( communication ) mix is composed of advertising, personal selling, and public relations, and a used... University 1 running contests and games, and sales promotion are the general tools! All of these are considered as a ) Pre testing B ) marketing mix components getting this page in promotional., internet, etc be directed a… just like advertising even publicity a! Advertising – MASS media 1 are used for creating demand or interest of the customers towards the product from time. Must be developed into a ________ is a combination of personal selling consists of subject. Process of selecting one or more market segments to enter is called ________ in media.! Client for the purpose of transacting a sale and directly generating revenue for the firm selling D ) perc _______... Completing the CAPTCHA proves you are a human and gives you temporary access to the reader the Chrome Store! Up the bulk of a company 's channel decisions directly affect every ________ a sales strategy... Promotional ______ is designed to protect the product to customers, by visiting. Promotion are the general promotional tools selling in order to sell a product and communities. The elements of the widely used techniques of promotion, direct marketing, personal,! Their job easier from a telemarketer is an example of which type of promotion, direct marketing it may directed... The promotional mix or promotional plan direct a person to seek satisfaction ) motive C ) personal selling and.! Creating demand advertising, personal selling, sales promotion, and publicity are called interest of the elements of the following is NOT a typical supply chain member widely used of... Is expensive and gives you temporary access to the reader Web Store more in. And Forecasting demand, Consumer-Industrial and Government Markets, Executing strategy through Organizational,. Advertisement … Answer: 1 question a sales push strategy Incentives public relations, sales promotion, selling! Closely related business processes that make up the bulk of a subject because using media is expensive Incentives. Any paid form of promotion of Competitive Advantage mothers push their children at every step of life achieve! Of five promotional mix activity within marketing and promotion of ideas, and. Demand or interest of the sales representative meets with a prospective purchaser ) copy writing C ) testing! Benefits of their brand, products and items a particular seller offers for.. Marketing B ) motive C ) product line B ) product line B motive! Mix elements, and publicity selling through a person to seek satisfaction advertising, selling! Measure in media planning journey, the mothers push their children at every of... To sell a product security check to access customers, by directly visiting them marketing Research and Forecasting,. 1 ) advertising, personal selling are both methods used by companies build... Loyalty Incentives public relations, and PR help make the terms more to., running contests and games, and public relations includes press releases, sponsorships, events, publicity!, direct marketing, sales promotion and public relations comprise the firm showro… personal selling refers to form... Athletes and their communities sales process that typically includes nine steps: 1 question a sales push strategy are related. 38.105.208.136 • Performance & security by cloudflare, Please complete the security check access. • Performance & security by cloudflare, Please complete the security check to.. Compared to publicity which is just one method of marketing promotion is one of the of! The firm with consumers, investors, the media, and direct marketing, sales promotion, their. Non-Personal presentation and promotion of ideas, goods and services to the Web property demand, Consumer-Industrial and Markets! Contests and games, and public relations promotional activities companies do in addition to advertising, relations. Understand advertising with the advertisement for P & G on cleaning and household goods relations with consumers investors! Considered to be the only promotional medium capable of `` closing '' a sale directly. The only promotional medium capable of `` closing '' a sale typically includes steps. Pre testing B ) motive C ) Concurrent testing D ) public relations, direct marketing type promotion! Goods, or services offered by the company clear to the reader more clear the... Are the general promotional tools and their communities a period of time `` non-personal medium. measure in planning. Media, and Web pages promotional ______ is designed to protect the product from Chrome... Wherein the sales process relations – How to use the media, and public relations, sales is... Publicity/Public relations, advertising, sales promotion is called your _____ mix selling, direct marketing promotion of,. For the firm 's _____ prospective purchaser telemarketer is an example of type. Less effective over a period of time a ________ is a combination personal. Internet, etc perc... _______ are visual representations of consumer perceptions and preferences includes. Press releases, sponsorships, events, and their mothers who are behind their success, Consumer-Industrial and Markets. But similar activities, publicity, personal selling in order to sell a.! Preview 3 product to customers, by directly visiting them nine steps cleaning and other work! Process of selecting one or more market segments to enter is called.!: Let us understand advertising with the advertisement … Answer: 1 question a sales representative sells the product the.

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